Grundig are thrilled to have partnered with the UK’s leading marine charity, the Marine Conservation Society, to join forces in the fight for the future of our ocean.
Having launched the world’s 1st integrated microfibre filter with our Grundig FiberCatcher® washing machine we too want to raise awareness of the impact of microfibre plastic pollution and to encourage people to take action.
Grundig commissioned a
survey of 2,000 UK participants to understand the everyday activities consumers partake in that are harmful to the planet.
8 in 10 adults confess to actively doing things that they know are bad for the planet
claim a lack of a better alternative gives them no choice
are taking part in daily activities that are harmful to the planet
are in denial when it comes to environmental issues and hope the problem will go away on its own
Not recycling properly
Leaving the tap running
Using plastic bags
Using plastic straws
Leaving the TV on standby
Not disposing of batteries properly
Leaving appliances plugged in
Driving instead of walking
Using certain household products
were unaware humans can even go on to consume microplastics through their food and drink
admit they would stop eating certain items if they could see the number of microfibres they were consuming
admit they would wash their clothes less often if they knew how much it was contributing to ocean plastic pollution
agree that more awareness is needed of the hidden dangers of microfibres in our waterways
Synthetic microfibres shed from clothing contribute to around 33% of microplastics in the ocean*
person could consume
about 250 grams of
plastic every year**
Grundig’s brand purpose is to lead by example and inspire people to take small steps towards a better future. We believe that each individual can positively impact the planet by making small changes in their daily activities and we are proud to empower them to achieve more sustainable living.
Teresa Arbuckle, Managing Director of Beko plc
With research suggesting that it can take up to 1,000 years for microplastics to break down, stopping microfibres from going down the drain in the first place makes all the difference in slowing the flow of plastic into our ocean. New technologies that capture microfibres before they reach the marine environment can contribute greatly to reducing the amount of marine pollution by stopping it at source.
Laura Foster, Head of Clean Seas at the Marine Conservation Society
On the 17 March 2022 Grundig and retail partner Currys, took part in a Marine Conservation Society beach clean at Southend on Sea City Beach. Our Grundig and Currys volunteers collected 7kg of litter and 1,352 items – 60% of which were made of plastic and polystyrene.